About James Breeze

Do you want to make things usable?

Whenever I start using something I’m always looking at better ways of making it work.

This blog is about my personal goal, as a Master of Psychology, usability testing advocate and user experience specialist, to improve people’s lives through better design and use of technology.

My blog will help you:

Improve yourself
Laugh
Relax and expand your mind
Understand what I do.

And I’ll be able to:

Interact and help other people
Write because it makes me come up with new ideas too
Research
Learn
Improve our industry, and
Improve people’s lives.

I’m particularly interested in:

Usability testing
Human Computer Interaction
Eye Tracking testing
Human Factors
The Future of Technology

I encourage you to post your ideas, concerns, comments and experiences. That way we can all learn together.

James Breeze is a Sydney-based user-experience specialist and a Master of Psychology. He is a well-known usability-testing advocate who pioneered the use of Tobii eye trackers in Australia to understand how people really look at, read and respond to designs. Through UsableWorld he shares eye-tracking studies, human-computer-interaction insights and a personal mission to improve people’s lives through better design and use of technology.

Objective Digital

Objective Digital is a Sydney based usability company founded by James Breeze. It offers a range of leading-edge usability testing and user-centred design services, and supplies usability testing hardware and software, including Tobii eye trackers. The team set up EyeTrackLab so that businesses could use an eye tracker at competitive rates, and has worked with large financial institutions and telcos, as well as medium-sized businesses, government departments and universities.