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23-02-2014

The Eye

Do this…

Make a circle with your thumb and first finger. Like and ‘OK’ sign.

With both eyes open look at an object on the wall, and centre it inside the circle. Now close one eye, and then the other.

When you closed your left or right eye you should have found that the object jumps outside the circle.

You’re left eye dominant if:

  • The object seemed to move when you closed your left eye

You’re right eye dominant if:

  • The object moved more when your right eye was closed.

Your brain builds up an image of the world using slightly different views from your right or left eye. Most people tend to have a dominant eye so that even when both eyes are open, one is giving priority information.

About 80% of the population are right-eyed, and a very small percentage seem to have no eye-dominance at all.

Did you know that “left-eyed” persons read quicker on their left? Read about it here and try this reading test.

I am right-handed, right eye’d. Left-handers, what are you?

Thanks Science Made Smple

25-01-2014

Great insights from a programmer!

Some many UX’ers could benefit from a lot more empathy, especially those designers who have never done any face-to-face research with anyone and reckon they ‘get’ user experience.

31-12-2013

An email to a market research client of mine.

download-1

“To my mind, a usability report is the beginning of a discussion between the business, technology and research. This discussion is an attempt to balance cost time and brand experience. In this case, it is not a score card or ranking, as most people would like it to be. Usability is subjective and difficult to measure. The art is is about making the best of all limitations and giving customers mostly what they want.”

28-10-2013

I just read a great article!

images3

Nicholas Carr says,

“The choices we make, or fail to make, about which tasks we hand off to machines shape our lives and the place we make for ourselves in the world.”

“Automation does not simply supplant human activity but rather changes it, often in ways unintended and unanticipated by the designers of automation.”

He is so right! I’ve always thought that usable technology will help people have better lives. No, it will help people have different lives! Not necessarily better.

“Knowing demands doing!”

You have to get your mind dirty to learn stuff.

I can’t find my way around Singapore without my phone because I have developed tunnel vision.  My hand writing is now worse that it ever was and I can’t remember phone numbers or diary dates.

What about you?

We design things to make people think and work more efficiently but what are we losing in the process?

01-02-2013

Prepare to be Wowed!!

Last night I presented about eye tracking at the second UXSG meetup in Singapore. One of the presenters following me was Zhao Shengdong, from the NUS HCI Lab.  He presented an amazing example of HCI, Human Computer Interaction. It is a software program called Vignette.

In his team’s words ‘the goal of the project was to develop computational systems to cultivate peoples’ creativity by supporting self-expression in the form of digital media”. In my words, “These guys have removed the boring, repetitive and tedious bits of the sketching process and allowed an artist to focus on creating expressive drawings in a much much faster way than ever before.”

This detailed picture was created in 19 minutes!

screen-shot-2013-01-31-at-105153-pm

You can check out the video example here. Cool soundtrack too!

YouTube Preview Image

This appeals to my blogs tagline, “Live Life Easier”.

What do you think?

Hat tip to Rubaiat Habib KAZI, Takeo Igarashi, Richard Davis, and Shengdong Zhao

08-03-2012
  • A quick update from Tobii.
  • Tobii Eye Tracking Conference on User Experience

Tobii welcome you to the 5th edition of EyeTrackUX. EyeTrackUX 2012 (Tobii Eye Tracking conference on User Experience) is the premier international conference on eye tracking in the field of user experience. By bringing together leading researchers from academia and industry it forms an important knowledge base for eye tracking research and methodology. This event covers a wide range of cutting edge eye tracking methodologies that are either emerging or actively employed in user experience research today.

Date: April 25-26, 2012
Location: Barcelona, Spain
Venue: Hotel H10 Marina Barcelona, Av. Bogatell, 64-68, 08005 Barcelona, Spain
Useful Information & Hotel Recommendation: Click here

Conference Program and Keynote Speakers

The intense two day conference program includes a spectrum of user presentations, hands-on trainings and workshops. This year we have invited two keynote speakers who will share their knowledge and expertise regarding usability research and eye tracking:



Silvia Zimmerman

CEO and Lead Experience Designer
Usability.ch
Former President
Usability Professionals Association (UPA)

Title of Speech:
UX: New Trends, Remaining Challenges

Jim Hudson

Global Research Manager
Customer Experience and Design
PayPal

Title of Speech:
The Double Edged Sword


Click here to read more about the biography, abstract and details about the keynote speakers and a special speaker

Call for Speakers/ Submissions

We would like to invite researchers and practitioners in the field of eye tracking in user experience research to submit papers for an opportunity to speak at the conference. The success of EyeTrackUX is highly dependent on the contribution of its participants.

We encourage people to present findings from academic research, commercial research and client cases. It is also possible to arrange workshops and special interest group meetings during the conference.

Some suggested topics for presentations:

  • How you used eye tracking in user experience research
  • Methods and methodologies for doing eye tracking in user experience research
  • Lessons learned from eye tracking in user experience research
  • Interesting findings and case studies from eye tracking in user experience research
  • Eye tracking novel user interfaces and devices in user experience research

Each presentation is limited to 20 minutes followed by 10 minutes for questions. If you wish to submit your paper for an opportunity to speak, please send your application by e-mail to eyetrackux@tobii.com no later than March 9th, 2012.

The application should include:

● title of the presentation
● short abstract of the presentation
● CV of the speaker

Please note that the number of speaking slots is limited and speakers will be selected based on the quality of their contribution and how well they match the conference theme (eye tracking and user experience).

Pre-conference Course - Using Eye Tracking in Web Usability Testing: 7 Different Study Designs

The day before the conference, i.e. April 24, Tobii offers the popular course given at the conference now for the third year in a row, i.e. Using eye tracking in web usability testing: 7 different study designs. Read more about the course here. Seats are limited and we accept attendees on first-come-first-served basis.

Participation Fee, Offer and Registration

Participation Fee: EUR 290
Optional Conference Dinner: EUR 30
(Include: access to all conference sessions and workshops, coffee breaks and lunches on April 25-26. 
Exclude.: Pre-conference course, accommodation, travel costs and VAT tax)

Discount Offer: 
10% Early Bird Discount is available for all online registrations by Friday, March 9th. (Discount Code: EarlyBird)
20% Student Discount is available for full time students with valid student id card. (Discount Code: Student)

Registration link to the EyeTrackUX conference: Click here

03-03-2012

This year we are sponsoring the inaugural EyeTrack Australia conference!

Book here

EyeTrack Australia id being held in May 2012 and is the first Australasian conference devoted exclusively to cross-disciplinary eye movement research. By bringing together leading researchers from academia and industry, this conference will support collaboration and knowledge building both within the Australasian eye-tracking sector and the larger global community. The conference committee is pleased to announce that a number of national and international scholars using eye-tracking and user experience methodologies will present cutting edge keynote presentations.

Important Dates 2012

30 May: Preconference Training with Tobii Technology and Objective Eye Tracking
31 May: ETA2012
1 June: ETA2012

Conference Venue

ETA 2012 will be held at the CQUniversity Australia campus in Noosaville, Queensland, on Australia’s Sunshine Coast.

Conference Theme

Innovation, Collaboration, and Application.  Eye movement research is conducted in a variety of contexts, creating opportunities for cooperation and collaboration between scholars and researchers across disciplines and institutions. This mixture of methodologies, backgrounds, and technologies can create a strong potential for true innovation, true collaboration and quality application. Publications from this conference, and the conference itself, will serve as the initiator for an Australasia-wide network.

Book here

General Areas of Interest

  • Cooperation and Collaboration. Lessons learned in conducting eye movement research across multiple institutions, settings, and disciplines.
  • Technological Advances. Innovative uses of existing technology as well as pioneering implementation of new technology in a range of research contexts and disciplines.
  • Eye Tracking Methodologies, Methods, and Applications. Reports of research projects from a range of disciplines.
  • Data Analysis and Interpretation. Key challenges and important discoveries in moving from raw data to findings.
  • Building and Maintaining Research Trajectories. Challenges and opportunities related to situating individual research efforts in a larger research context.

ETA 2012 Symposium on EEG and Eye Movement Co-Registration

The aim of this symposium, part of the inaugural Australian eye tracking conference (ETA2012) organised by CQUniversity Australia, is to bring together researchers in the region who are working on EEG-EM co-registration. Submission topics are not restricted to the area of reading. The symposium will have as a guest speaker, Reinhold Kliegl from the University of Potsdam, who has worked extensively in reading research including EEG-EM co-registration. Additional contributions are now invited from other researchers working in the co-registration field.

Pre-Conference Training

On May 30th, the day preceding the conference, conference attendees are invited to register for a separate training event with Objective Eye Tracking and an eye tracking expert from Tobii in Sweden. This will be an opportunity to further develop your knowledge and skills in the use of these technologies.

Peer Review

Authors are invited to submit original contributions in the Full Paper format (up to 12 pages) and Short Paper format (up to 4 pages). All papers will undergo a double blind peer review process which will assess originality, quality, and relevance to eye movement research. Submission formats and instructions are available on the Call for Papers page.

Book here

Sponsorship

This conference is co-sponsored by CQUniversity Australia and Objective Eye Tracking, which offers Tobiiproducts throughout Australasia.

mike-horsley

Conference Chair

Associate Professor Mike Horsley
Director, Learning & Teaching Education Research Centre
CQUniversity Australia
Email: m.horsley@cqu.edu.au


matt-eliot

EyeTrack Australia Conference Coordinator

Dr. Matt Eliot
CQUniversity Australia
Email: m.eliot@cqu.edu.au
Phone: +61 (07) 5440 7039
Mobile: +61 417667829

Posted via email from UsableWorld

25-01-2012

–>

Last week in Sweden I was fortunate enough to use the new Tobii X1 Light Eye Tracker. It’s a snap on eye tracking system for the portable lab. You can also use magnets or tape to snap it onto the front of an ATM or kiosk for in-field testing!

Attach the Tobii X1 Light Eye Tracker to any monitor or laptop.
tobii image tobii x1 light eye tracker laptop web heat map web 150x150 Tobiis new snap on eye tracker!

Tobii X1 Light Eye Tracker


Here’s the unveiling to resellers! Yes, the fisheye is overkill but it was on my camera icon wink Tobiis new snap on eye tracker!

20120124 by99icar2gbpsijbww3h4kj17i.preview Tobiis new snap on eye tracker!

You can see more info on the tracker on this Youtube.

One of my favorite applications of the Tobii X1 Light Eye Tracker is easily tracking track real-world interfaces such as an information kiosk or a ticket machine. Check it out.


20120124 rnuefkquuxxyf5wdugfieuwc11.preview Tobiis new snap on eye tracker!

Category: Eye Tracking –>

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Posted via email from UsableWorld

25-01-2012

Last week in Sweden I was fortunate enough to use the new Tobii X1 Light Eye Tracker. It’s a snap on eye tracking system for the portable lab. You can also use magnets or tape to snap it onto the front of an ATM or kiosk for in-field testing!

Attach the Tobii X1 Light Eye Tracker to any monitor or laptop.

Here’s the unveiling to resellers! Yes, the fisheye is overkill but it was on my camera ;)

Yammer

You can see more info on the tracker on this Youtube.

One of my favorite applications of the Tobii X1 Light Eye Tracker is easily tracking track real-world interfaces such as an information kiosk or a ticket machine. Check it out.


Tobii_Image_Tobii_X1_Light_Eye_Tracker_Ticket_Machine_Situational_WEB (1).jpg
09-11-2011

Tobii are doing some cool stuff! Check it out. Particularly Leo’s laugh - she’s from support ;)

Posted via email from Understanding Usability