User experience — UX — is about how people actually feel and behave when they use a product, a website or a piece of technology. At UsableWorld we believe good UX is never an accident: it comes from observing real users, testing early and often, and designing around how humans really think, look and act.
What we write about
- Eye Tracking — the blog’s flagship topic. Tobii eye-tracking studies, gaze paths, heat maps, hardware reviews and conference write-ups.
- Usability Testing — the practice of watching real users, finding where they struggle, and making products easier to use.
- UX Design — user experience as a discipline: what it is, its many facets, and the thinking behind it.
- Psychology — the human side: attention, emotion and behaviour, through the lens of a Master of Psychology.
- Technology Helping People — assistive and emerging tech, including eye control, that genuinely improves people’s lives.
Why eye tracking matters for UX
You can ask people what they looked at, but memory is unreliable. An eye tracker shows you exactly where attention went, in what order, and for how long. Pairing that data with classic usability testing turns vague opinions into evidence you can design with.
Start here
Want to know who is behind UsableWorld? Read about James Breeze.
