Day: April 17, 2019

Tobii Eye Tracking Conference on User Experience

by admin

Tobii welcome you to the 5th edition of EyeTrackUX. EyeTrackUX 2012 (Tobii Eye Tracking conference on User Experience) is the premier international conference on eye tracking in the field of user experience. By bringing together leading researchers from academia and industry it forms an important knowledge base for eye tracking research and methodology. This event covers a wide range of cutting edge eye tracking methodologies that are either emerging or actively employed in user experience research today.

Call for Speakers/ SubmissionsWe would like to invite researchers and practitioners in the field of eye tracking in user experience research to submit papers for an opportunity to speak at the conference. The success of EyeTrackUX is highly dependent on the contribution of its participants.We encourage people to present findings from academic research, commercial research and client cases. It is also possible to arrange workshops and special interest group meetings during the conference.

Some suggested topics for presentations:

How you used eye tracking in user experience research Methods and methodologies for doing eye tracking in user experience research Lessons learned from eye tracking in user experience researchInteresting findings and case studies from eye tracking in user experience research Eye tracking novel user interfaces and devices in user experience research.

Surfing without waves: My first experiences as a photographer

Many times, when I go surfing, I take the day’s toils with me into the water. I paddle out distracted, unfocused and I simply can’t catch any waves! I remember one particular Summer’s day at Newport Beach, I was surfing on my own after a long day at work. I paddled around in the turbid water looking for the right wave. I must have been almost an hour and I had had no luck! I took some deep breaths, slid off my longboard and dunked my whole body in the water and relaxed.

Then…When I surfaced a thumping set rolled in and I got one!

I pulled out of the wave with a changed perspective.  I was awestruck by the beauty of the sunset lit cliffs at Newport. I was elated to be lucky to live in such a beautiful part of the World. My renewed view meant that, without thinking, I could pick off the right wave and surf its endless curl. I ended up having one of my most memorable surfs, I caught heaps of waves and I felt like a Pro. On the way back in, lying chest down on my board, I felt grounded. I was tired, but so refreshed.

Surfing helps me to focus on the here and now. It lets me forget about what happened yesterday and what will happen tomorrow. It’s like meditation, I centre myself. Recently, I had the same experience at Paradise Beach on Pittwater. There are no waves there though! This time I was taking photos.

I arrived, unpacked and took some pretty boring landscape shots. I tried to photograph all the dingy lined up like soldiers against the Avalon Yacht Club. But look at the pic, I was having no luck at all! Then I relaxed and for some reason got down and dirty! After about 45 minutes I was knee deep in sand looking for some great perspective shots on a slip ramp made out of old train tracks. I was immersed in my environment.

Currency of conversation

I just finished reading Three Cups of Tea. It gave me many insights into Pakistani and Afghani culture. The impact of America, Al-Qaeda, Islam, Altitude, Isolation and one person, the author,  Greg Mortenson. This book was truly amazing, the insights I gained could fill this blog, however, I want to share this one.

After the death of his sister, Mortenson decided to climb K2.  On the way down he got sidetracked, nearly died and was saved by the Villagers of Korphe in remote Northeastern Pakistan. He promised to build them a school and, after realising that they needed a bridge to get the building materials into the village, work started. He became very stressed, trying to control the villagers, worried that they would not do what was required in time.  The village Chief  Haji Ali then told Mortenson, ‘If you want to thrive in Baltistan, you must respect our ways. The first time you share tea with a Balti, you are a stranger. The second time you take tea, you are an honored guest. The third time you share a cup of tea, you become family, and for our family, we are prepared to do anything, even die. Doctor Greg, you must take time to share three cups of tea. We may be uneducated but we are not stupid. We have lived and survived here for a long time.’ Greg Mortenson (Three Cups of Tea: One Man’s Mission to Promote Peace… One School at a Time)

He then relaxed, knowing that he had had many cups of tea with them! Instead trying to control the villagers, he got to know them better and gave them his trust. The work was, of course, finished on time. From my perspective as a B2B consultancy owner, this lesson goes so deep. Conversations, the proverbial cups of tea, are the glue that holds a successful business together. Every person who touches a client must get to know them so well. This includes the B2B owner, the sales guy, the person who delivers the service and the one who chases up your invoice.  With limited marketing budgets and limited time, this what makes great small businesses flourish.

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