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	<title>User Experience Strategy, Usability Testing, Eye Tracking - UsableWorld</title>
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	<pubDate>Tue, 24 Jan 2012 23:40:45 +0000</pubDate>
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		<title>Tobii’s new snap on eye tracker! &#124; User Experience Strategy, Usability Testing, Eye Tracking - UsableWorld</title>
		<link>http://usableworld.com.au/2012/01/25/tobii%e2%80%99s-new-snap-on-eye-tracker-user-experience-strategy-usability-testing-eye-tracking-usableworld/</link>
		<comments>http://usableworld.com.au/2012/01/25/tobii%e2%80%99s-new-snap-on-eye-tracker-user-experience-strategy-usability-testing-eye-tracking-usableworld/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 23:40:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Eye Tracking]]></category>

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		<description><![CDATA[


 &#8211;&#62;  			


Tobii’s new snap on eye tracker!
  					Author: admin &#124;  » Edit «
 &#8211;&#62;
25-01-2012


Last week in Sweden I was fortunate enough to use the new Tobii X1 Light Eye Tracker. It’s a snap on eye tracking system for the portable lab. You can also use magnets or tape to snap it [...]]]></description>
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<blockquote>
<p> &#8211;&gt;  			</p>
<div>
<div>
<div><a href="http://usableworld.com.au/2012/01/25/tobiis-new-snap-on-eye-tracker/" title="Permanent Link to Tobii’s new snap on eye tracker!" rel="bookmark">Tobii’s new snap on eye tracker!</a></div>
<p>  					Author: <a href="http://usableworld.com.au/author/admin/" title="Posts by admin">admin</a> | <a href="http://usableworld.com.au/wp-admin/post.php?action=edit&amp;post=2229" title="Edit post"> » Edit «</a></div>
<p> &#8211;&gt;
<div>25-01-2012</div>
</p></div>
<div>
<p>Last week in Sweden I was fortunate enough to use the new <a href="http://bit.ly/wyxr2W" target="_blank">Tobii X1 Light Eye Tracker</a>. It’s a snap on eye tracking system for the portable lab. You can also use magnets or tape to snap it onto the front of an ATM or kiosk for in-field testing!</p>
<div>Attach the Tobii X1 Light Eye Tracker to any monitor or laptop.</div>
<div>
<div>
<dl>
<dt>  				<a href="http://usableworld.com.au/2012/01/25/tobiis-new-snap-on-eye-tracker/tobii_image_tobii_x1_light_eye_tracker_laptop_web_heat_map_web/" title="tobii_image_tobii_x1_light_eye_tracker_laptop_web_heat_map_web"><img title="Tobiis new snap on eye tracker!" src="http://usableworld.com.au/wp-content/uploads/tobii_image_tobii_x1_light_eye_tracker_laptop_web_heat_map_web-150x150.jpg" height="150" alt="tobii image tobii x1 light eye tracker laptop web heat map web 150x150 Tobii’s new snap on eye tracker! | User Experience Strategy, Usability Testing, Eye Tracking   UsableWorld" width="150" /></a></dt>
</dl>
<p><a href="http://usableworld.com.au/2012/01/25/tobiis-new-snap-on-eye-tracker/tobii_image_tobii_x1_light_eye_tracker_laptop_web_heat_map_web/" title="tobii_image_tobii_x1_light_eye_tracker_laptop_web_heat_map_web"></a>  			</p>
<dd>  				Tobii X1 Light Eye Tracker  				</dd>
<p>  			<br style="clear: both;" />  		</div>
</p></div>
<p>Here’s the unveiling to resellers! Yes, the fisheye is overkill but it was on my camera <img title="Tobiis new snap on eye tracker!" src="http://usableworld.com.au/wp-includes/images/smilies/icon_wink.gif" height="15" alt="icon wink Tobii’s new snap on eye tracker! | User Experience Strategy, Usability Testing, Eye Tracking   UsableWorld" width="15" /> </p>
<div><a href="https://skitch.com/jamesbreeze/g5xxs/yammer"><img title="Tobiis new snap on eye tracker!" src="https://img.skitch.com/20120124-by99icar2gbpsijbww3h4kj17i.preview.jpg" height="249" alt="20120124 by99icar2gbpsijbww3h4kj17i.preview Tobii’s new snap on eye tracker! | User Experience Strategy, Usability Testing, Eye Tracking   UsableWorld" width="379" /></a>
<p><a href="https://skitch.com/jamesbreeze/g5xxs/yammer"></a></p>
</div>
<p>You can see more info on the tracker on this <a href="http://youtu.be/_B1r3xuqDck" target="_blank">Youtube</a>.</p>
<p><span>One of my favorite applications of the Tobii X1 Light Eye Tracker is easily tracking track real-world interfaces such as an information kiosk or a ticket machine. Check it out. </span></p>
<p><span><br />  </span></p>
<div><a href="https://skitch.com/jamesbreeze/g5xke/tobii-image-tobii-x1-light-eye-tracker-ticket-machine-situational-web-1-.jpg"><img title="Tobiis new snap on eye tracker!" src="https://img.skitch.com/20120124-rnuefkquuxxyf5wdugfieuwc11.preview.jpg" height="253" alt="20120124 rnuefkquuxxyf5wdugfieuwc11.preview Tobii’s new snap on eye tracker! | User Experience Strategy, Usability Testing, Eye Tracking   UsableWorld" width="379" /></a>
<p><a href="https://skitch.com/jamesbreeze/g5xke/tobii-image-tobii-x1-light-eye-tracker-ticket-machine-situational-web-1-.jpg"></a></p>
</div>
</div>
<p>	  				<span class="category">Category: <a href="http://usableworld.com.au/category/eye-tracking/" title="View all posts in Eye Tracking" rel="category tag">Eye Tracking</a></span>  									 &#8211;&gt;
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		</item>
		<item>
		<title>Tobii&#8217;s new snap on eye tracker!</title>
		<link>http://usableworld.com.au/2012/01/25/tobiis-new-snap-on-eye-tracker/</link>
		<comments>http://usableworld.com.au/2012/01/25/tobiis-new-snap-on-eye-tracker/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 20:46:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Eye Tracking]]></category>
<category>eye tracking</category><category>eyetracking</category><category>kiosk</category><category>lab</category><category>portable</category><category>tobii</category><category>Tobii X1 Light Eye Tracker</category><category>usability</category>
		<guid isPermaLink="false">http://usableworld.com.au/?p=2229</guid>
		<description><![CDATA[Last week in Sweden I was fortunate enough to use the new Tobii X1 Light Eye Tracker. It&#8217;s a snap on eye tracking system for the portable lab. You can also use magnets or tape to snap it onto the front of an ATM or kiosk for in-field testing!
Attach the Tobii X1 Light Eye Tracker [...]]]></description>
			<content:encoded><![CDATA[<p>Last week in Sweden I was fortunate enough to use the new <a href="http://bit.ly/wyxr2W" target="_blank">Tobii X1 Light Eye Tracker</a>. It&#8217;s a snap on eye tracking system for the portable lab. You can also use magnets or tape to snap it onto the front of an ATM or kiosk for in-field testing!</p>
<div class="thumbnail">Attach the Tobii X1 Light Eye Tracker to any monitor or laptop.</div>
<div class="thumbnail">

<a href='http://usableworld.com.au/2012/01/25/tobiis-new-snap-on-eye-tracker/tobii_image_tobii_x1_light_eye_tracker_laptop_web_heat_map_web/' title='tobii_image_tobii_x1_light_eye_tracker_laptop_web_heat_map_web'><img src="http://usableworld.com.au/wp-content/uploads/tobii_image_tobii_x1_light_eye_tracker_laptop_web_heat_map_web-150x150.jpg" width="150" height="150" class="attachment-thumbnail" alt="tobii image tobii x1 light eye tracker laptop web heat map web 150x150 Tobiis new snap on eye tracker!"  title="Tobiis new snap on eye tracker!" /></a>
</div>
<p>Here&#8217;s the unveiling to resellers! Yes, the fisheye is overkill but it was on my camera <img src='http://usableworld.com.au/wp-includes/images/smilies/icon_wink.gif' alt="icon wink Tobiis new snap on eye tracker!" class='wp-smiley' title="Tobiis new snap on eye tracker!" /> </p>
<div class="thumbnail"><a href="https://skitch.com/jamesbreeze/g5xxs/yammer"><img src="https://img.skitch.com/20120124-by99icar2gbpsijbww3h4kj17i.preview.jpg" alt="20120124 by99icar2gbpsijbww3h4kj17i.preview Tobiis new snap on eye tracker!"  title="Tobiis new snap on eye tracker!" /></a></div>
<p>You can see more info on the tracker on this <a href="http://youtu.be/_B1r3xuqDck" target="_blank">Youtube</a>.</p>
<p><span>One of my favorite applications of the Tobii X1 Light Eye Tracker is easily tracking track real-world interfaces such as an information kiosk or a ticket machine. Check it out. </span></p>
<p><span><br />
</span></p>
<div class="thumbnail"><a href="https://skitch.com/jamesbreeze/g5xke/tobii-image-tobii-x1-light-eye-tracker-ticket-machine-situational-web-1-.jpg"><img src="https://img.skitch.com/20120124-rnuefkquuxxyf5wdugfieuwc11.preview.jpg" alt="20120124 rnuefkquuxxyf5wdugfieuwc11.preview Tobiis new snap on eye tracker!"  title="Tobiis new snap on eye tracker!" /></a></div>
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		<title>Eye controlled arcade game!</title>
		<link>http://usableworld.com.au/2011/11/09/eye-controlled-arcade-game/</link>
		<comments>http://usableworld.com.au/2011/11/09/eye-controlled-arcade-game/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 22:07:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Eye Tracking]]></category>

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		<description><![CDATA[
Tobii are doing some cool stuff! Check it out. Particularly Leo&#8217;s laugh - she&#8217;s from support  

  Posted via email   from Understanding Usability  

]]></description>
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<p>Tobii are doing some cool stuff! Check it out. Particularly Leo&#8217;s laugh - she&#8217;s from support <img src='http://usableworld.com.au/wp-includes/images/smilies/icon_wink.gif' alt="icon wink Eye controlled arcade game!" class='wp-smiley' title="Eye controlled arcade game!" /> </p>
<p><iframe src="http://www.youtube.com/embed/i0xgyBNVrHk" frameborder="0" height="315" width="560"></iframe></p>
<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://blog.objectivedigital.com/eye-controlled-arcade-game">Understanding Usability</a>  </p>
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		<title>EyeTrack Behaviour Conference - Germany Oct 2011</title>
		<link>http://usableworld.com.au/2011/08/19/eyetrack-behaviour-conference-germany-oct-2011/</link>
		<comments>http://usableworld.com.au/2011/08/19/eyetrack-behaviour-conference-germany-oct-2011/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 22:03:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Eye Tracking]]></category>

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		<description><![CDATA[



Call for Speakers and Invitation to the Tobii Eye Tracking Conference on Behavioral Research - EyeTrackBehavior 2011
Updates and Reminder:
&#8226; Free post conference course is offered by Tobii on Oct 6, 2011.&#160;&#8226; Deadline of paper submission is postponed to Aug 31, 2011.&#8226; 1st round accepted speakers and posters are announced.&#160;&#8226; Preliminary Agenda, Tutorials and Post Conference [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
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<p><span style="font-family: Arial, Verdana, Helvetica, sans-serif; font-size: 14px; font-weight: bold;"><a href="http://tr.anp.se/track?t=c&amp;mid=1300405&amp;uid=159610983&amp;&amp;&amp;http:%2F%2Fwww%2Eeyetrackbehavior%2Ecom" style="text-decoration: none;">Call for Speakers and Invitation to the Tobii Eye Tracking Conference on Behavioral Research - EyeTrackBehavior 2011</a></span></p>
<p><span><strong>Updates and Reminder:</strong>
<p />&bull; Free post conference course is offered by Tobii on Oct 6, 2011.&nbsp;<br />&bull; Deadline of paper submission is postponed to Aug 31, 2011.<br />&bull; 1st round accepted speakers and posters are announced.&nbsp;<br />&bull; Preliminary Agenda, Tutorials and Post Conference Courses are now available on the&nbsp;<a href="http://tr.anp.se/track?t=c&amp;mid=1300405&amp;uid=159610983&amp;&amp;&amp;http:%2F%2Fwww%2Eeyetrackbehavior%2Ecom" style="text-decoration: none;">event website</a>.
<p /><strong>Eye Tracking Methodology in Behavioral Research</strong>
<p />Welcome to&nbsp;<a href="http://tr.anp.se/track?t=c&amp;mid=1300405&amp;uid=159610983&amp;&amp;&amp;http:%2F%2Fwww%2Eeyetrackbehavior%2Ecom" style="text-decoration: none;">EyeTrackBehavior, the 1st international eye tracking behavior conference</a>&nbsp;organized by Tobii. We invite you, as a behavioral researcher interested in eye tracking, to this two-day conference to learn more about eye tracking as a technology and methodology. International researchers will present their work during the conference and share experiences and insights on how they use eye tracking in their research. This includes experimental design, working with participants and data collection, and the processing and analysis of gaze data.
<p />The principal goal of this conference is to serve as a meeting point between researchers who use or are considering using eye tracking in behavioral research. We invite you to present your work and share your insights by either submitting a methodology poster, a contributed talk or a symposia proposal. Tobii will also be offering focused, practical eye tracking workshops (1-2 hours each) during the conference. We encourage conference participants to suggest topics for workshops and plenary sessions by sending an email to <a href="mailto:eyetrackbehavior@tobii.com">eyetrackbehavior@tobii.com</a>.&nbsp;
<p /><strong>Date:&nbsp;</strong>Oct 4-5, 2011&nbsp;<br /><strong>Location:&nbsp;</strong>Frankfurt, Germany<br /><strong>Web:</strong>&nbsp;<a href="http://www.eyetrackbehavior.com">www.eyetrackbehavior.com</a><br /><strong>Event Contact:&nbsp;</strong><a href="mailto:audrey.wang@tobii.com">audrey.wang@tobii.com</a>&nbsp;<br /><strong>Examples of potential themes for the conference:</strong>&nbsp;Developmental psychology, Cognition, psychology and behavior, Human computer interaction, Neuropsychology, Language and/or reading research</span></p>
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<td><img src="http://kunder.apsis.se/apsis/standard/pixel.gif" height="20" alt="pixel EyeTrack Behaviour Conference   Germany Oct 2011" width="1" title="EyeTrack Behaviour Conference   Germany Oct 2011" /></td>
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<td align="left" width="560"><span><a href="http://tr.anp.se/track?t=c&amp;mid=1300405&amp;uid=159610983&amp;&amp;&amp;http:%2F%2Fwww%2Eeyetrackbehavior%2Ecom" style="text-decoration: none;">Call for Speakers/ Presentation Opportunities</a><br /></span><br /><span>&bull;&nbsp;<strong>Contributed Talks</strong>&nbsp;- These sessions include papers or studies presented by our keynote speakers and accepted speaker candidates.&nbsp;<br />&bull;&nbsp;<strong>Symposia</strong>&nbsp;- Eye Tracking Behavior Symposia consist of a series of scientific presentations/discussions around a common theme related to the general theme of measuring behavior by using eye tracking.&nbsp;<strong>Examples of potential themes for symposia:</strong>&nbsp;<em>Developmental psychology; Cognition, psychology and behavior; Human computer interaction; Neuropsychology; Language and/or reading research.</em><br />&bull;&nbsp;<strong>Posters</strong>&nbsp;- Posters will be displayed throughout the conference and in the scheduled poster sessions.
<p /><em><strong><a href="http://tr.anp.se/track?t=c&amp;mid=1300405&amp;uid=159610983&amp;&amp;&amp;http:%2F%2Fwww%2Etobii%2Ecom%2Fanalysis%2Dand%2Dresearch%2Fglobal%2Fnews%2Dand%2Devents%2Ftobii%2Dconference%2Finternational%2Deye%2Dtracking%2Dbehavior%2Dconference%2F" style="text-decoration: none;">Click here to learn more details about the conference.</a></strong></em></span></td>
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<td><img src="http://kunder.apsis.se/apsis/standard/pixel.gif" height="20" alt="pixel EyeTrack Behaviour Conference   Germany Oct 2011" width="1" title="EyeTrack Behaviour Conference   Germany Oct 2011" /></td>
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<td align="left" width="560"><span>List of Speakers:&nbsp;<br /></span><br /><span><a href="http://tr.anp.se/track?t=c&amp;mid=1300405&amp;uid=159610983&amp;&amp;&amp;http:%2F%2Fwww%2Eeyetrackbehavior%2Ecom" style="text-decoration: none;"><strong>Keynote Speakers:</strong></a><br />&bull; Dr. Oleg Komogortsev, Assistant Professor of Computer Science,&nbsp;<br />Texas State University, United States<br />&bull; Dr. Benjamin Tatler, Senior Lecturer at School of Psychology,&nbsp;<br />The University of Dundee, Scotland, United Kingdom
<p /><a href="http://tr.anp.se/track?t=c&amp;mid=1300405&amp;uid=159610983&amp;&amp;&amp;http:%2F%2Fwww%2Eeyetrackbehavior%2Ecom" style="text-decoration: none;"><strong>EyeTrackAwards Winner and Speaker:</strong></a><br />&bull; Dr. Stefanie I. Beckerm, School of Psychology,<br />The Univerisity of Queensland, Brisbane, Australia
<p /><a href="http://tr.anp.se/track?t=c&amp;mid=1300405&amp;uid=159610983&amp;&amp;&amp;http:%2F%2Fwww%2Eeyetrackbehavior%2Ecom" style="text-decoration: none;"><strong>Accepted Speakers:</strong></a><br />&bull; Dr. Adrian Dyer, Associate Professor of School of Media and Communication at RMIT University and Department of Physiology at Monash University, Australia<br />&bull; Dr. Osman Skjold Kingo, Centre on Autobiographical Memory Research, Department of Psychology, Aarhus University, Denmark<br />&bull; Dr. Bruce Allen Knight, Professor of Education at Central Queensland Univesity, Australia<br />&bull; Associate Professor Mike Horsley, Director of the Learning Teaching Education Research Centre at Central Queensland University and User Experience Lab (iSurf CQU), Australia<br />&bull; Beatrice Ermer, Chair of Marketing Management, HHL - Leipzig Graduate School of Management, Germany</span></td>
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<p>&nbsp;</p>
<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://blog.objectivedigital.com/eyetrack-behaviour-conference-germany-oct-201">Understanding Usability</a>  </p>
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		<title>Red Centre Silhouettes</title>
		<link>http://usableworld.com.au/2011/04/08/red-centre-silhouettes/</link>
		<comments>http://usableworld.com.au/2011/04/08/red-centre-silhouettes/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 11:41:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Photography]]></category>

		<category><![CDATA[Ayers rock]]></category>

		<category><![CDATA[kata tjuta]]></category>

		<category><![CDATA[Photos]]></category>

		<category><![CDATA[sunrise]]></category>

		<category><![CDATA[The Olgas]]></category>

		<category><![CDATA[Uluru]]></category>

		<guid isPermaLink="false">http://usableworld.com.au/?p=2219</guid>
		<description><![CDATA[On a brief trip to the red centre I discovered how to shoot sunrise silhouettes

Uluru

Uluru HDR

Kata Tjuta

Kata Tjuta glow

My Fave - Kata Tjuta Starburst
Cheers
]]></description>
			<content:encoded><![CDATA[<p>On a brief trip to the red centre I discovered how to shoot sunrise silhouettes</p>
<p><a href="http://www.flickr.com/photos/james_breeze/5601988395/" title="Venus Sky Spy by James.Breeze, on Flickr"><img src="http://farm6.static.flickr.com/5108/5601988395_d1930338d0.jpg" width="500" height="333" alt="5601988395 d1930338d0 Red Centre Silhouettes"  title="Red Centre Silhouettes" /></a><br />
Uluru</p>
<p><a href="http://www.flickr.com/photos/james_breeze/5591456919/" title="Aurora Uluru by James.Breeze, on Flickr"><img src="http://farm6.static.flickr.com/5301/5591456919_fb1c81ac18.jpg" width="500" height="333" alt="5591456919 fb1c81ac18 Red Centre Silhouettes"  title="Red Centre Silhouettes" /></a><br />
Uluru HDR<br />
<a href="http://www.flickr.com/photos/james_breeze/5595176966/" title="Kata Tjuta Rising by James.Breeze, on Flickr"><img src="http://farm6.static.flickr.com/5182/5595176966_792a2fd52c.jpg" width="500" height="338" alt="5595176966 792a2fd52c Red Centre Silhouettes"  title="Red Centre Silhouettes" /></a><br />
Kata Tjuta</p>
<p><a href="http://www.flickr.com/photos/james_breeze/5598633447/" title="Glow by James.Breeze, on Flickr"><img src="http://farm6.static.flickr.com/5261/5598633447_a657ca8bcb.jpg" width="500" height="333" alt="5598633447 a657ca8bcb Red Centre Silhouettes"  title="Red Centre Silhouettes" /></a><br />
Kata Tjuta glow</p>
<p><a href="http://www.flickr.com/photos/james_breeze/5598635077/" title="Starlight by James.Breeze, on Flickr"><img src="http://farm6.static.flickr.com/5189/5598635077_eff5a76755.jpg" width="500" height="333" alt="5598635077 eff5a76755 Red Centre Silhouettes"  title="Red Centre Silhouettes" /></a><br />
My Fave - Kata Tjuta Starburst</p>
<p>Cheers</p>
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		</item>
		<item>
		<title>10 minute mind map challenge for consultants</title>
		<link>http://usableworld.com.au/2011/02/28/10-minute-mind-map-challenge-for-consultants/</link>
		<comments>http://usableworld.com.au/2011/02/28/10-minute-mind-map-challenge-for-consultants/#comments</comments>
		<pubDate>Sun, 27 Feb 2011 20:24:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Strategic Thinking]]></category>

		<category><![CDATA[mind map]]></category>

		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://usableworld.com.au/?p=2205</guid>
		<description><![CDATA[Have you ever been caught in front of your computer doing nothing in particular?
The other day I thought up the 10 minute challenge.

Identify something important in your business that needs addressing and write it in the centre of a mind map. E.g.

need more sales meetings
need more web traffic


For 10 minutes mind map the stream of [...]]]></description>
			<content:encoded><![CDATA[<p>Have you ever been caught in front of your computer doing nothing in particular?</p>
<p>The other day I thought up the 10 minute challenge.</p>
<ul>
<li>Identify something important in your business that needs addressing and write it in the centre of a mind map. E.g.
<ul>
<li>need more sales meetings</li>
<li>need more web traffic</li>
</ul>
</li>
<li>For 10 minutes mind map the stream of thought about all the things you can do to achieve your chosen outcome. Write things down really quickly. Put yourself under the pump.</li>
<li>Then do all the activities that arise.</li>
</ul>
<p><a title="Narrabeen reflections by James.Breeze, on Flickr" href="http://www.flickr.com/photos/james_breeze/5459035497/"><img style="margin: 5px;" src="http://farm6.static.flickr.com/5171/5459035497_6386957e53.jpg" alt="5459035497 6386957e53 10 minute mind map challenge for consultants" width="333" height="500" title="10 minute mind map challenge for consultants" /></a></p>
<p>A little bit of reflection every now and then can greatly improve your business.</p>
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		</item>
		<item>
		<title>Eye Tracking and Neuro produce deep advertising insights</title>
		<link>http://usableworld.com.au/2011/02/24/eye-tracking-and-neuro-produce-deep-advertising-insights/</link>
		<comments>http://usableworld.com.au/2011/02/24/eye-tracking-and-neuro-produce-deep-advertising-insights/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 11:17:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Eye Tracking]]></category>

		<category><![CDATA[market research]]></category>

		<guid isPermaLink="false">http://usableworld.com.au/?p=2203</guid>
		<description><![CDATA[A little project I did with Hoop Group and the help of Pablo Rodrigues from Eye on Media in Chile.
]]></description>
			<content:encoded><![CDATA[<p>A little project I did with <a href="http://www.hoopgroup.com.au/" target="_blank">Hoop Group</a> and the help of Pablo Rodrigues from <a href="http://www.eyeonmedia.net/" target="_blank">Eye on Media</a> in Chile.</p>
<a href="http://usableworld.com.au/2011/02/24/eye-tracking-and-neuro-produce-deep-advertising-insights/"><em>Click here to view the embedded video.</em></a>
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		</item>
		<item>
		<title>Emotional photography</title>
		<link>http://usableworld.com.au/2011/02/20/emotional-photography/</link>
		<comments>http://usableworld.com.au/2011/02/20/emotional-photography/#comments</comments>
		<pubDate>Sun, 20 Feb 2011 07:45:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Eye Tracking]]></category>

		<category><![CDATA[Photos]]></category>

		<guid isPermaLink="false">http://usableworld.com.au/?p=2199</guid>
		<description><![CDATA[Why does this photo I took at Narrabeen Lake make me feel so good inside?

]]></description>
			<content:encoded><![CDATA[<p>Why does this photo I took at Narrabeen Lake make me feel so good inside?</p>
<p><a href="http://www.flickr.com/photos/james_breeze/5459035497/" title="Narrabeen reflections by James.Breeze, on Flickr"><img src="http://farm6.static.flickr.com/5171/5459035497_6386957e53.jpg" width="333" height="500" alt="5459035497 6386957e53 Emotional photography"  title="Emotional photography" /></a></p>
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		<item>
		<title>Surfing without waves: My first experiences as a photographer - Part 1</title>
		<link>http://usableworld.com.au/2011/02/03/surfing-without-waves-my-first-experiences-as-a-photographer-part-1/</link>
		<comments>http://usableworld.com.au/2011/02/03/surfing-without-waves-my-first-experiences-as-a-photographer-part-1/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 10:56:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Photography]]></category>

		<category><![CDATA[surfing]]></category>

		<guid isPermaLink="false">http://usableworld.com.au/?p=2166</guid>
		<description><![CDATA[Many times, when I go surfing, I take the day&#8217;s toils with me into the water. I paddle out distracted, unfocussed and I simply can&#8217;t catch any waves!

I remember one particular Summer&#8217;s day at Newport Beach, I was surfing on my own after a long day at work. I paddled around in the turbid water [...]]]></description>
			<content:encoded><![CDATA[<p>Many times, when I go surfing, I take the day&#8217;s toils with me into the water. I paddle out distracted, unfocussed and I simply can&#8217;t catch any waves!</p>
<p><a href="http://www.flickr.com/photos/james_breeze/5329181771/" title="Newport Beach, NSW by James.Breeze, on Flickr"><img src="http://farm6.static.flickr.com/5207/5329181771_d2c03ca2a3.jpg" width="500" height="333" alt="5329181771 d2c03ca2a3 Surfing without waves: My first experiences as a photographer   Part 1"  title="Surfing without waves: My first experiences as a photographer   Part 1" /></a></p>
<p>I remember one particular Summer&#8217;s day at Newport Beach, I was surfing on my own after a long day at work. I paddled around in the turbid water looking for the right wave. I must have been almost an hour and I had had no luck! I took some deep breaths, slid off my longboard and dunked my whole body in the water and relaxed.</p>
<p>Then&#8230;When I surfaced a thumping set rolled in and I got one!</p>
<p>I pulled out of the wave with a changed perspective.  I was awestruck by beauty of the sunset lit cliffs at Newport. I was elated to be lucky to live in such a beautiful part of the World. My renewed view meant that, without thinking, I could pick off the right wave and surf its endless curl.  I ended up having one of my most memorable surfs, I caught heaps of waves and I felt like a Pro.  On the way back in, lying chest down on my board, I felt grounded. I was tired, but so refreshed.</p>
<p>Surfing helps me to focus on the here and now. It lets me forget about what happened yesterday and what will happen tomorrow. It&#8217;s like meditation, I centre myself.</p>
<p>Recently, I had the same experience at Paradise Beach on Pittwater. There&#8217;s no waves there though! This time I was taking photos.</p>
<p><a title="Avalon Yacht Club by James.Breeze, on Flickr" href="http://www.flickr.com/photos/james_breeze/5338996302/"><img src="http://farm6.static.flickr.com/5170/5338996302_59854bb341.jpg" alt="5338996302 59854bb341 Surfing without waves: My first experiences as a photographer   Part 1" width="500" height="400" title="Surfing without waves: My first experiences as a photographer   Part 1" /></a></p>
<p>I arrived, unpacked and took some pretty boring landscape shots. I tried to photograph all the dingys lined up like soldiersagainst the Avalon Yacht Club. But look at the pic, I was having no luck at all!</p>
<p><a title="Boats by James.Breeze, on Flickr" href="http://www.flickr.com/photos/james_breeze/5338370463/"><img src="http://farm6.static.flickr.com/5244/5338370463_36a4f3c50a.jpg" alt="5338370463 36a4f3c50a Surfing without waves: My first experiences as a photographer   Part 1" width="500" height="333" title="Surfing without waves: My first experiences as a photographer   Part 1" /></a></p>
<p>Then I relaxed and for some reason got down and dirty! After about 45 minutes I was knee deep in sand looking for some great perspective shots on a slip ramp made out of old train tracks. I was immersed in my environment.</p>
<p>It was then that noticed the perspective of the tracks.</p>
<p><a title="IMG_0818 by James.Breeze, on aFlickr" href="http://www.flickr.com/photos/james_breeze/5327041208/"><img src="http://farm6.static.flickr.com/5166/5327041208_c1cc235c3d.jpg" alt="5327041208 c1cc235c3d Surfing without waves: My first experiences as a photographer   Part 1" width="333" height="500" title="Surfing without waves: My first experiences as a photographer   Part 1" /></a></p>
<p>My head was so close to the rusty rail that I noticed its powerful colours and took this shot. I  felt like I was surfing at Newport.</p>
<p><a title="Rust by James.Breeze, on Flickr" href="http://www.flickr.com/photos/james_breeze/5298684152/"><img src="http://farm6.static.flickr.com/5281/5298684152_2772584648.jpg" alt="5298684152 2772584648 Surfing without waves: My first experiences as a photographer   Part 1" width="500" height="333" title="Surfing without waves: My first experiences as a photographer   Part 1" /></a></p>
<p>Surfing brings me into focus. Focussed photography brings me joy.  And with both, I always know there will be a better one.</p>
<p><em>All pics by me.</em></p>
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		<item>
		<title>iPhone 4 video tips</title>
		<link>http://usableworld.com.au/2010/12/05/iphone-4-video-tips/</link>
		<comments>http://usableworld.com.au/2010/12/05/iphone-4-video-tips/#comments</comments>
		<pubDate>Sun, 05 Dec 2010 13:14:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Technology Helping People]]></category>

		<category><![CDATA[iphone 4]]></category>

		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://usableworld.com.au/?p=2116</guid>
		<description><![CDATA[Last night I had dinner with Pablo Rodrigues from Chile. He&#8217;s the Tobii reseller in South America (not Brazil) and is also a film director.
I asked him for tips about taking videos of my son using my iPhone 4.
Here&#8217;s what he reckons:
1. Don&#8217;t move the phone, use a tripod and let Ben move.
2. Give Ben [...]]]></description>
			<content:encoded><![CDATA[<p>Last night I had dinner with Pablo Rodrigues from Chile. He&#8217;s the Tobii reseller in South America (not Brazil) and is also a film director.</p>
<p>I asked him for tips about taking videos of my son using my iPhone 4.</p>
<p>Here&#8217;s what he reckons:</p>
<p style="padding-left: 30px;">1. Don&#8217;t move the phone, use a tripod and let Ben move.</p>
<p style="padding-left: 30px;">2. Give Ben another point of view, not your own. Put your camera where you can&#8217;t be.</p>
<p style="padding-left: 30px;">3. Get Ben to interact with the camera, hide it and let him find it.</p>
<p style="padding-left: 30px;">4. Find something in the view to give the shot perspective.</p>
<p>I also watched Pablo edit a heap of video yesterday and realised it is really easy in Adobe Premier, Movavi or iMovie!</p>
<p>I played with Ben for an hour or so this arvo and this is what I came up with tonight!</p>
<p><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/XC-lSCYJRUA?fs=1&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/XC-lSCYJRUA?fs=1&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></p>
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