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Archive - Eye Tracking


The Eye

Do this…

Make a circle with your thumb and first finger. Like and ‘OK’ sign.

With both eyes open look at an object on the wall, and centre it inside the circle. Now close one eye, and then the other.

When you closed your left or right eye you should have found that the object jumps outside the circle.

You’re left eye dominant if:

  • The object seemed to move when you closed your left eye

You’re right eye dominant if:

  • The object moved more when your right eye was closed.

Your brain builds up an image of the world using slightly different views from your right or left eye. Most people tend to have a dominant eye so that even when both eyes are open, one is giving priority information.

About 80% of the population are right-eyed, and a very small percentage seem to have no eye-dominance at all.

Did you know that “left-eyed” persons read quicker on their left? Read about it here and try this reading test.

I am right-handed, right eye’d. Left-handers, what are you?

Thanks Science Made Smple


Great insights from a programmer!

Some many UX’ers could benefit from a lot more empathy, especially those designers who have never done any face-to-face research with anyone and reckon they ‘get’ user experience.

  • A quick update from Tobii.
  • Tobii Eye Tracking Conference on User Experience

Tobii welcome you to the 5th edition of EyeTrackUX. EyeTrackUX 2012 (Tobii Eye Tracking conference on User Experience) is the premier international conference on eye tracking in the field of user experience. By bringing together leading researchers from academia and industry it forms an important knowledge base for eye tracking research and methodology. This event covers a wide range of cutting edge eye tracking methodologies that are either emerging or actively employed in user experience research today.

Date: April 25-26, 2012
Location: Barcelona, Spain
Venue: Hotel H10 Marina Barcelona, Av. Bogatell, 64-68, 08005 Barcelona, Spain
Useful Information & Hotel Recommendation: Click here

Conference Program and Keynote Speakers

The intense two day conference program includes a spectrum of user presentations, hands-on trainings and workshops. This year we have invited two keynote speakers who will share their knowledge and expertise regarding usability research and eye tracking:

Silvia Zimmerman

CEO and Lead Experience Designer
Former President
Usability Professionals Association (UPA)

Title of Speech:
UX: New Trends, Remaining Challenges

Jim Hudson

Global Research Manager
Customer Experience and Design

Title of Speech:
The Double Edged Sword

Click here to read more about the biography, abstract and details about the keynote speakers and a special speaker

Call for Speakers/ Submissions

We would like to invite researchers and practitioners in the field of eye tracking in user experience research to submit papers for an opportunity to speak at the conference. The success of EyeTrackUX is highly dependent on the contribution of its participants.

We encourage people to present findings from academic research, commercial research and client cases. It is also possible to arrange workshops and special interest group meetings during the conference.

Some suggested topics for presentations:

  • How you used eye tracking in user experience research
  • Methods and methodologies for doing eye tracking in user experience research
  • Lessons learned from eye tracking in user experience research
  • Interesting findings and case studies from eye tracking in user experience research
  • Eye tracking novel user interfaces and devices in user experience research

Each presentation is limited to 20 minutes followed by 10 minutes for questions. If you wish to submit your paper for an opportunity to speak, please send your application by e-mail to no later than March 9th, 2012.

The application should include:

● title of the presentation
● short abstract of the presentation
● CV of the speaker

Please note that the number of speaking slots is limited and speakers will be selected based on the quality of their contribution and how well they match the conference theme (eye tracking and user experience).

Pre-conference Course - Using Eye Tracking in Web Usability Testing: 7 Different Study Designs

The day before the conference, i.e. April 24, Tobii offers the popular course given at the conference now for the third year in a row, i.e. Using eye tracking in web usability testing: 7 different study designs. Read more about the course here. Seats are limited and we accept attendees on first-come-first-served basis.

Participation Fee, Offer and Registration

Participation Fee: EUR 290
Optional Conference Dinner: EUR 30
(Include: access to all conference sessions and workshops, coffee breaks and lunches on April 25-26. 
Exclude.: Pre-conference course, accommodation, travel costs and VAT tax)

Discount Offer: 
10% Early Bird Discount is available for all online registrations by Friday, March 9th. (Discount Code: EarlyBird)
20% Student Discount is available for full time students with valid student id card. (Discount Code: Student)

Registration link to the EyeTrackUX conference: Click here


This year we are sponsoring the inaugural EyeTrack Australia conference!

Book here

EyeTrack Australia id being held in May 2012 and is the first Australasian conference devoted exclusively to cross-disciplinary eye movement research. By bringing together leading researchers from academia and industry, this conference will support collaboration and knowledge building both within the Australasian eye-tracking sector and the larger global community. The conference committee is pleased to announce that a number of national and international scholars using eye-tracking and user experience methodologies will present cutting edge keynote presentations.

Important Dates 2012

30 May: Preconference Training with Tobii Technology and Objective Eye Tracking
31 May: ETA2012
1 June: ETA2012

Conference Venue

ETA 2012 will be held at the CQUniversity Australia campus in Noosaville, Queensland, on Australia’s Sunshine Coast.

Conference Theme

Innovation, Collaboration, and Application.  Eye movement research is conducted in a variety of contexts, creating opportunities for cooperation and collaboration between scholars and researchers across disciplines and institutions. This mixture of methodologies, backgrounds, and technologies can create a strong potential for true innovation, true collaboration and quality application. Publications from this conference, and the conference itself, will serve as the initiator for an Australasia-wide network.

Book here

General Areas of Interest

  • Cooperation and Collaboration. Lessons learned in conducting eye movement research across multiple institutions, settings, and disciplines.
  • Technological Advances. Innovative uses of existing technology as well as pioneering implementation of new technology in a range of research contexts and disciplines.
  • Eye Tracking Methodologies, Methods, and Applications. Reports of research projects from a range of disciplines.
  • Data Analysis and Interpretation. Key challenges and important discoveries in moving from raw data to findings.
  • Building and Maintaining Research Trajectories. Challenges and opportunities related to situating individual research efforts in a larger research context.

ETA 2012 Symposium on EEG and Eye Movement Co-Registration

The aim of this symposium, part of the inaugural Australian eye tracking conference (ETA2012) organised by CQUniversity Australia, is to bring together researchers in the region who are working on EEG-EM co-registration. Submission topics are not restricted to the area of reading. The symposium will have as a guest speaker, Reinhold Kliegl from the University of Potsdam, who has worked extensively in reading research including EEG-EM co-registration. Additional contributions are now invited from other researchers working in the co-registration field.

Pre-Conference Training

On May 30th, the day preceding the conference, conference attendees are invited to register for a separate training event with Objective Eye Tracking and an eye tracking expert from Tobii in Sweden. This will be an opportunity to further develop your knowledge and skills in the use of these technologies.

Peer Review

Authors are invited to submit original contributions in the Full Paper format (up to 12 pages) and Short Paper format (up to 4 pages). All papers will undergo a double blind peer review process which will assess originality, quality, and relevance to eye movement research. Submission formats and instructions are available on the Call for Papers page.

Book here


This conference is co-sponsored by CQUniversity Australia and Objective Eye Tracking, which offers Tobiiproducts throughout Australasia.


Conference Chair

Associate Professor Mike Horsley
Director, Learning & Teaching Education Research Centre
CQUniversity Australia


EyeTrack Australia Conference Coordinator

Dr. Matt Eliot
CQUniversity Australia
Phone: +61 (07) 5440 7039
Mobile: +61 417667829

Posted via email from UsableWorld



Last week in Sweden I was fortunate enough to use the new Tobii X1 Light Eye Tracker. It’s a snap on eye tracking system for the portable lab. You can also use magnets or tape to snap it onto the front of an ATM or kiosk for in-field testing!

Attach the Tobii X1 Light Eye Tracker to any monitor or laptop.
tobii image tobii x1 light eye tracker laptop web heat map web 150x150 Tobiis new snap on eye tracker!

Tobii X1 Light Eye Tracker

Here’s the unveiling to resellers! Yes, the fisheye is overkill but it was on my camera icon wink Tobiis new snap on eye tracker!

20120124 by99icar2gbpsijbww3h4kj17i.preview Tobiis new snap on eye tracker!

You can see more info on the tracker on this Youtube.

One of my favorite applications of the Tobii X1 Light Eye Tracker is easily tracking track real-world interfaces such as an information kiosk or a ticket machine. Check it out.

20120124 rnuefkquuxxyf5wdugfieuwc11.preview Tobiis new snap on eye tracker!

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Posted via email from UsableWorld


Last week in Sweden I was fortunate enough to use the new Tobii X1 Light Eye Tracker. It’s a snap on eye tracking system for the portable lab. You can also use magnets or tape to snap it onto the front of an ATM or kiosk for in-field testing!

Attach the Tobii X1 Light Eye Tracker to any monitor or laptop.

Here’s the unveiling to resellers! Yes, the fisheye is overkill but it was on my camera ;)


You can see more info on the tracker on this Youtube.

One of my favorite applications of the Tobii X1 Light Eye Tracker is easily tracking track real-world interfaces such as an information kiosk or a ticket machine. Check it out.

Tobii_Image_Tobii_X1_Light_Eye_Tracker_Ticket_Machine_Situational_WEB (1).jpg

Tobii are doing some cool stuff! Check it out. Particularly Leo’s laugh - she’s from support ;)

Posted via email from Understanding Usability


Call for Speakers and Invitation to the Tobii Eye Tracking Conference on Behavioral Research - EyeTrackBehavior 2011

Updates and Reminder:

• Free post conference course is offered by Tobii on Oct 6, 2011. 
• Deadline of paper submission is postponed to Aug 31, 2011.
• 1st round accepted speakers and posters are announced. 
• Preliminary Agenda, Tutorials and Post Conference Courses are now available on the event website.

Eye Tracking Methodology in Behavioral Research

Welcome to EyeTrackBehavior, the 1st international eye tracking behavior conference organized by Tobii. We invite you, as a behavioral researcher interested in eye tracking, to this two-day conference to learn more about eye tracking as a technology and methodology. International researchers will present their work during the conference and share experiences and insights on how they use eye tracking in their research. This includes experimental design, working with participants and data collection, and the processing and analysis of gaze data.

The principal goal of this conference is to serve as a meeting point between researchers who use or are considering using eye tracking in behavioral research. We invite you to present your work and share your insights by either submitting a methodology poster, a contributed talk or a symposia proposal. Tobii will also be offering focused, practical eye tracking workshops (1-2 hours each) during the conference. We encourage conference participants to suggest topics for workshops and plenary sessions by sending an email to

Date: Oct 4-5, 2011 
Location: Frankfurt, Germany
Event Contact: 
Examples of potential themes for the conference: Developmental psychology, Cognition, psychology and behavior, Human computer interaction, Neuropsychology, Language and/or reading research

Call for Speakers/ Presentation Opportunities

• Contributed Talks - These sessions include papers or studies presented by our keynote speakers and accepted speaker candidates. 
• Symposia - Eye Tracking Behavior Symposia consist of a series of scientific presentations/discussions around a common theme related to the general theme of measuring behavior by using eye tracking. Examples of potential themes for symposia: Developmental psychology; Cognition, psychology and behavior; Human computer interaction; Neuropsychology; Language and/or reading research.
• Posters - Posters will be displayed throughout the conference and in the scheduled poster sessions.

Click here to learn more details about the conference.

List of Speakers: 

Keynote Speakers:
• Dr. Oleg Komogortsev, Assistant Professor of Computer Science, 
Texas State University, United States
• Dr. Benjamin Tatler, Senior Lecturer at School of Psychology, 
The University of Dundee, Scotland, United Kingdom

EyeTrackAwards Winner and Speaker:
• Dr. Stefanie I. Beckerm, School of Psychology,
The Univerisity of Queensland, Brisbane, Australia

Accepted Speakers:
• Dr. Adrian Dyer, Associate Professor of School of Media and Communication at RMIT University and Department of Physiology at Monash University, Australia
• Dr. Osman Skjold Kingo, Centre on Autobiographical Memory Research, Department of Psychology, Aarhus University, Denmark
• Dr. Bruce Allen Knight, Professor of Education at Central Queensland Univesity, Australia
• Associate Professor Mike Horsley, Director of the Learning Teaching Education Research Centre at Central Queensland University and User Experience Lab (iSurf CQU), Australia
• Beatrice Ermer, Chair of Marketing Management, HHL - Leipzig Graduate School of Management, Germany


Posted via email from Understanding Usability


A little project I did with Hoop Group and the help of Pablo Rodrigues from Eye on Media in Chile.

YouTube Preview Image


Why does this photo I took at Narrabeen Lake make me feel so good inside?

Narrabeen reflections