I set up our business virtually because working in an office is just not productive.
If you have to work in an office, try these things:
Thanks Jason, we love Basecamp.
All to often in presentations and workshops I ask: “Who has done usability?”
What does it mean when people raise their hand?
- Yes! I have been a participant
- Yes! I have facilitated a test
- Yes! I have watched a testing session
My guess is that executives in companies, who engage usability consultants, have never been a particpant and may not know what it is like?
We try and test all our clients now, as part of the test planning process. This gives them an appreciation for what we do and more importantly, they experience their software just like a test participant will!
What we find is that the client’s feedback on our usability testing scripts is more detailed than normal and our clients are more engaged with the process!
Here’s some great videos that describe how Tobii Studio 2 works. A must see for all of you who are new to Tobii.
Consultants! Are you making your customers’ experience of you:
Remember most of your competitors keep their clients satisfied. Do you Wow them?
has a track ball, track pad, scroll wheel and.. 
that is one reason why mouse eye tracking is bullshit… Watch this! My mouse doesn’t move when I scroll!
Busy day today! But I just had a sec to upload this post while I am in Adelaide! Check out this cool new video of Tobii’s latest machine, the TX300
Internationally, eye tracking is revolutionising the way in which market research is conducted to gain measurable insights across advertising, packaging and shopper research.
The NEW Tobii eye tracking glasses allow wearers to walk around freely, making it easier for researchers to create a real-world environment in which to capture natural user behaviour.
Objective are running 2 launch events to demonstrate the NEW Tobii eye tracking glasses. We will also demonstrate the Attention Tool eye tracking software for market research.
International guest speaker, film director and eye tracking expert, Juan Pablo Rodriguez from EyeOnMedia will be presenting case studies on his use of eye tracking within market research.
Book your place!
Mon Nov 29th, 5pm – 6.30pm Level 1, 530 Lonsdale St, Melbourne
Thur Dec 2nd, 5pm – 6.30pm Level 10, 220 George Street, Sydney
(Drinks and light refreshments will be provided)
Please RSVP by emailing me! jbreeze@ObjectiveDigital.com
Objective is the Australasian reseller for Tobii eye tracking hardware and software and iMotions Attention Tool eye tracking software.
Tobii Technology is the world leader in eye tracking hardware and software www.Tobii.com
iMotions Attention Tool® is the world leading eye tracking software within market research and the application combines eye tracking metrics, reading metrics and emotion metrics.
Here’s a neat list of online mindmaps! I still use Mind Manager for Mac [daily] and love it.
I’m also trying out iThoughtsHD on my iPad, looks good and has rave reviews.
Here’s some of my previous posts on mind mapping:
Rapid Information Architecture production - I don’t know how anyone can use any other tool for this.
Mind map agenda template - take notes in a meeting, even on your iPad!
Mind mapping the UX presentation
Mind Map template for a Usability Test Kick Off
Do you like mind maps?
Last night I had a brain explosion! I couldn’t sleep and stayed awake most of the night drawing mind maps.
When I awoke this morning my head was still spinning, I started to write down a few more things. But that didn’t last long! My boy, Ben was hankering for some Daddy time and when that was done I had a well deserved surf.
Tonight, when Ben was in bed, I sat down to review my awesome insights from last night. They felt like seemingly new discoveries about how to run Objective and how to keep our clients very happy!
But you know what? I started looking at all my maps of the last 3 years and guess what? My enlightening discoveries from last night were already documented in many many of my old maps!
Why hadn’t I noticed them?
All the answers to the questions that trouble me every day are in my head already. Ground breaking discoveries arise from a subtle shift in perspective from what I think about every single day. My objective is to work out a way to have these insights more regularly and use them to take our lives to the next level.
I need to seek out experiences and use techniques that get me to view my musings from different perspectives. When the insight hits it is subtle, alarmingly simple and well worth years of rumination.
I have a geeky little mind mapping trick that I will show you soon 
Are you abusing your ears?
This is a wonderful short TED2010 talk by Julian Treasure about sound and how we butcher it, and our hearing. Modern technologies like headphone buds and audio compression allow us to have thousands of records in our pockets. But that is just plain unhealthy!
For me an important lesson for my son is to use good headphones that cover your ears and allow you to hear the music without having the volume blaring.
Not these.