The emotion measurement is an attention measure that is highly correlated with GSR. It takes into account Pupil dilation, Blink rate and Dwell time to calculate the attention metric. The testing is best done between stimuli in the test and works only with static jpgs.

You can read more here:
http://www.scribd.com/doc/34258122/iMotions-White-Paper-Validation-of-Emotion-Evaluation-System-embedded-in-Attention-Tool%C2%AE-3-0

Other marketing stuff on Scribd too.

Let me know if you need anything else. iMotions have an office in the US.

Cheers
JB

i went to the site from your link above to try and figure out how they are measuring “emotions” but I couldn’t figure this out. what are the measurements they are using for emotions?

Thanks in advance.