We have recently started selling a great tool from iMotions in Denmark. It’s called the Attention Tool. It can be used to test static images, like ads, package designs, web banners or web page images to work out:
1. if someone looked at the key parts of the image,
2. if they actually read any text on the image and importantly,
3. the persons level of emotional arousal with the image.
iMotions Attention Tool
You can use it at our EyeTrackLab, Sydney!
Hi James,
i went to the site from your link above to try and figure out how they are measuring “emotions” but I couldn’t figure this out. what are the measurements they are using for emotions?
Thanks in advance.
Hi Susan,
The emotion measurement is an attention measure that is highly correlated with GSR. It takes into account Pupil dilation, Blink rate and Dwell time to calculate the attention metric. The testing is best done between stimuli in the test and works only with static jpgs.
You can read more here:
http://www.scribd.com/doc/34258122/iMotions-White-Paper-Validation-of-Emotion-Evaluation-System-embedded-in-Attention-Tool%C2%AE-3-0
Other marketing stuff on Scribd too.
Let me know if you need anything else. iMotions have an office in the US.
Cheers
JB