We have recently started selling a great tool from iMotions in Denmark. It’s called the Attention Tool. It can be used to test static images, like ads, package designs, web banners or web page images to work out:
1. if someone looked at the key parts of the image,
2. if they actually read any text on the image and importantly,
3. the persons level of emotional arousal with the image.
iMotions Attention Tool
You can use it at our EyeTrackLab, Sydney!