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Social interaction is one of the key areas driving the take up of the Internet in today’s society. As a result, there has been an explosion in the number of social networks that consumers can get involved in, with names like Facebook, Twitter, LinkedIn, Slideshare and YouTube all instantly recognisable commodities. While most people now know what these social networking applications are, leveraging the opportunities they offer, especially in a business or enterprise sense, is something that most are struggling with at this point in time.

This workshop will aim to explore the potential that some of these applications have in improving customer support, market research, brand management, collaboration, marketing and business development.

You will have the opportunity to hear case studies, and more importantly, set up your own profiles on these sites, or to expand on the profiles and interactions you have already established. In doing so, you will learn:

• What the tools are

• How each can be used

• What specific business processes can leverage social networks

• How to convince your boss of its value

• How to manage social networking

and you will get more than your hands dirty!

**All attendees are advised to bring your laptops. You will be required to social network during the day. Yes, I won’t be upset if you aren’t listening to me all the time! After this workshop you will ‘get it’, have the building blocks of a business strategy and be able to demonstrate the benefits of social media to other colleagues and friends.

Date 12 August
Time 8.30 for 9.00am - 5.00pm
Bureaux Sydney, 3/50 York St (one block from the QVB)
$495 plus GST

Here are some quotes from previous workshops:

Excellent presentation and a lot to take back to work”

“I have now entered the twitterverse”

“Very hands-on and lots of great ideas”

“Lots of tips and stuff to think about. Great job!”

“Practical demonstration of Web 2.0 tools”

Please register your interest by emailing jbreeze at
or pay straight away on Paypal!

About your facilitator (me):

Photo of James Breeze

James Breeze

James is a registered Organisational Psychologist and user experience evangelist who constantly seeks out better ways of doing things. His practical approaches to technology has allowed many people to finally understand the social media opportunity and start doing it for themselves and their businesses.

James has 10 years experience across a myriad of user experience, social networking, web and intranet projects having worked with small to medium businesses, all levels of government in Australia, as well as the largest enterprises. He is a seasoned professional facilitator, with over 15 years experience.

He regularly runs public workshops with the Australian Interactive Media Industry Association (AIMIA), Australian Computer Society (ACS), Australian Direct Marketing Association (ADMA), ArkGroup, IQPC and with his clients.

James is an Honorary Associate, Masters Supervisor and Guest Lecturer at Macquarie University and the University of UNSW. He has also lectured at Canberra University.

He has recently started a discussion on social networking in the User Experience group on LinkedIn. Please add your thoughts. Also, check out his new posts on social media here.

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3 Responses

  1. Jonathan Melrose-Rae 11/08/09
  2. Hi James - I’ve been speaking to Kylie about attending tomorrow but I am swamped with meetings this first week. But will be happy to attend the next time so pop me on the list. regards Jonathan

  3. James, some of my clients down under need a program like this. Will you be repeating it soon - perhaps in the new year?

  4. Most definitely! I haven’t scheduled my next one yet. But am planning for Melbourne and Sydney.

    Perhaps we can do a more tailored one for a selection of your clients?

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