08-07-2009
My best presentation yet!
A straight shooting slide show all about Twitter for business. You might even learn a bit about yourself too.
Proactive Customer Service with Twitter
View more documents from James Breeze.
See if you can find all the birds 
Please share it around and tell me what you think in the comments!
What is the expected increase of contacts after implementation of Twitter in service? Do you have whitepaper on this? @matthalcomb
Hi Matt,
I don’t have a white paper (yet). It really depends on the business context as to how many successful customer interactions happen.
It is a matter of finding the people who need help. Tools like Radian6 are good at this, as they very complex search mechanisms. However, companies with unique names (DIIGO, JungleDisk) are easier to find mentions of using simple search tools. When you find people in need you are more likely to have a interaction with a customer.
So long as you invite feedback online and do something about any comments you see, they will keep coming.
In my experience, at the start there are only a few really frustrated people who tweet, but with time, when people know you are there they may choose to interact through Twitter.
when running a business, the first thing you should do is always establish a good customer service,;-
Thank you for this informative article! Without a professional usability test you can\’t know your audience and you are leaving money on the table without this.