Comments on: You look where they look

By: V1 CMD4 - The UX Designer: Een speciaal ras

V1 CMD4 - The UX Designer: Een speciaal ras — Mon, 19 Mar 2012 10:40:55 +0000

[...] [6] Usable World. You look where they look. 16 maart 2009. Breeze, James. 19 maart 2012 http://usableworld.com.au/2009/03/16/you-look-where-they-look/ [...]

By: admin

admin — Thu, 08 Mar 2012 05:48:20 +0000

Yes indeed Shmuel, I agree but we didn’t do that at the time.

By: Design a Clean e-Commerce Website Interface in Photoshop | GMancer

Design a Clean e-Commerce Website Interface in Photoshop | GMancer — Mon, 20 Feb 2012 11:47:46 +0000

[...] You Look Where They Look [...]

By: Shmuel Bollen

Shmuel Bollen — Mon, 13 Feb 2012 23:20:21 +0000

Hi,
Neat study, although I am curious regarding your statement that 106 participants constitutes a statistically-significant result that can be generalized across the internet-using population. Wouldn’t you need to need to look at the percentage of people within your study that looked at the baby first and then looked at the headline vs. those that looked at the headline first, or did not look at the headline? You could then take that percentage, let’s say that it is 75%, and compute a confidence interval. In this case, it would be 8.24. You would then need to test with a genuinely random sample size of 141 people. Between 66.76% and 83.24% of the testers would actually look first at the baby and then at the headline 95% of the time. If the sample size is not made up of truly random people, then you could not even rely on that confidence interval, in other words it may be much wider.
I would check into it…the heatmaps are really interesting, but would be far more compelling with some statistical analysis.
Best,
Shmuel

By: Niall

Niall — Sun, 12 Feb 2012 02:27:11 +0000

Awesome research. Will definitely remember this for future projects.

By: How Images Can Boost Your Conversion Rate | Traindom Blog

How Images Can Boost Your Conversion Rate | Traindom Blog — Sun, 08 Jan 2012 15:41:04 +0000

[...] Here’s another post with great examples that prove the same. [...]

By: A Better Design By Understanding How Human Eyes Move | Inspiring UX

A Better Design By Understanding How Human Eyes Move | Inspiring UX — Sun, 08 Jan 2012 02:15:00 +0000

[...] From the site: Here’s where it gets cool: not only do people love to look at faces, but we often use them as clues as to where else to look. Following a person’s gaze is almost a reflex. James Breeze demonstrated this really well in a blog post called “You look where they look.” [...]

By: Superb by Design Blog » Blog Archive » Does it Matter if You Have a Photo on Your Social Media Profiles?

Sun, 18 Dec 2011 08:20:23 +0000

[...] tracking heat maps on a marketing page showing what the impact of a face in marketing can have on James Breeze’s blog. I highly recommend reading it. Tags: marketing, networking, social media, Tips for [...]

By: How Images Can Boost Your Conversion Rate - ConversionXL

How Images Can Boost Your Conversion Rate - ConversionXL — Wed, 07 Dec 2011 21:50:25 +0000

[...] Here’s another post with great examples that prove the same. [...]

By: Johnny Web

Johnny Web — Mon, 10 Oct 2011 09:58:51 +0000

Nice post. I have been instructing my clients about this for last 10 years, but nobody wants to believe unless is proven by testing