Hey #IMBS peeps and welcome @hunvalski!
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I hope you came to visit us at ad:tech!
Get ready for ad:tech! ad:tech is the world’s leading interactive marketing event dedicated to connecting all sides of today’s brand marketing landscape. This year’s show is comprised of exciting keynote speakers, current case studies, topic driven panels, interactive workshops, an explosive exhibit hall, unique networking opportunities and the new expo seminar theatre. The event is designed to bring companies operating in the digital market space together with Australian marketing decision makers to discuss and network around online-marketing topics. Join us at ad:tech on 10-11 March 2009 at the Sydney Convention Centre,
Here’s what ad:tech reckon I need to do before the show… Pretty good list! Help, I’ve only ticked one!
- Advertise my participation at ad:tech on my website [DONE], e-newsletters [DON'T HAVE ONE] and your email sign-off. Use the ad:tech logos provided in your toolkit.
- Announce my participation at ad:tech to my client database. Send a series html and/ or print communications to my prospects leading up to the event.
- Announce product launches – what will they expect to see when they visit.
- Tag my pre-show online / print advertising with my Stand Number.
- Arrange a pre Event planning meeting with my onsite staff – outline goals, objectives and strategy. Make sure they leverage their networks [ALMOST DONE].
- Having a systematic approach to collecting the contact details of those visiting my stand is essential. Consider the use of a electronic tracking device available from Info Salons.
- State my business with explicit and highly visible signage. Don’t assume that visitors will recognise my company name and/or know my business.
- Don’t just stand there! Consider incorporating some activity on your stand. Movement and presentations all get the visitor’s attention and provide an opportunity for engagement [ASK Can I help you?] .
- Engage the senses – how can I engage the visitor using all 5 senses?
- Pre-arrange meetings to take place at the exhibition. Target my team on this. Activity attracts activity!
Tweet about it is missing!!
Please come visit me!
