Enquiro recently blogged about Tweets from the Edge and discussed the 5 stages of Twitter Acceptance by Rohit Bhargava. Rohit’s stages certainly made a lot of sense to me and his concept is a bit simpler than my old post about Twitter!
If I take the liberty of including business uses of Twitter in these stages, then the list stops short! To my mind The next steps are:
6. Marketing and PR http://tinyurl.com/d5moos
7. Customer service http://tinyurl.com/57fbvr,
Success in the final two steps is only really achieved by understanding and engaging the first 5 steps. That is how you can make sure that your business oriented tweets are authentic and relevant.
In my experience, the final two business oriented applications of Twitter can really help reduce business costs and improve service quality. I’ll blog about that tomorrow!