In February we are fortunate to have Johanna Fyrbjork, market research guru, from Tobii in Sweden visitng Australia and New Zealand to help us educate agencies and market research companies on how eye tracking gives objective and valid data on what people think of marketing and branded material both online and offline.

A half-day seminar on Eye Tracking in Market Research

Eye Tracking provides unique methods to evaluate how users and consumers perceive different media and messages.
Tobii Technology, the world leader in Eye Tracking hardware and software solutions, will be conducting three seminars in Australasia focusing on Eye Tracking for Market Research. On behalf of Tobii, we would like to invite Marketers and Market Research practitioners with an interest in Eye Tracking to participate in one of the following training seminars.

When and where
Melbourne - Tuesday 17th February 2009
1.30 – 5.00pm,
Bureaux, Lvl 1, 530 Lonsdale St VIC 3000

Sydney - Thursday 19th February 2009
1.30 – 5.00pm,
Bureaux, Lvl 3, 50 York St NSW 2000

Auckland - Monday 23rd February 2009
1.30 – 5.00pm,
TBA

Goal
The goal of the Tobii Seminars is to present and discuss the applications of Eye Tracking within the field of Market Research.

Focus
The following will be covered during the seminar;
• An introduction to Eye Tracking
• Latest developments in Eye Tracking within market research
• Eye tracking to enhance the impact of print advertising and TVC’s
• Eye Tracking to optimise shelf placement and packaging effectiveness
• Usability testing to enhance visual layouts
• International case studies

Keynote speaker
Johanna Fyrbjork is the Director for Market Research products at Tobii Technology in Sweden. She previously worked as a Research Director at TNS, as an expert in Access Panels and Interactive Solutions and as a Key Account Manager.

Who should attend
• Market Researchers
• Consumer Insight Directors / Managers
• Marketing Directors and Managers
• E-Commerce Marketing Directors and Managers
• Advertising Agency Planners, Creatives and Account Directors
• Packaging and web design consultants
• Those interested in market research, pack shelf testing, advertising visual layout optimization and website usability.

Registration
Please register by Friday 30th January if you would like to participate in an Eye Tracking for Market Research seminar.

We have kept participation costs as low as possible. To cover costs we ask a fee of just $99 per person, which includes afternoon tea and 5pm drinks.

To register or make an inquiry, please contact me in the comments here!