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Archive - January, 2009

30-01-2009

I was the top sales person at an Adelaide outdoor store that I worked in when I was at university doing Science.  I only worked Thursday night, Saturday and 4 hours on Sunday. Granted, they were the busiest times, anyway…

I put my success down to my customer service mantra:

"I must talk to E V E R Y O N E who comes in the shop, no matter what I’m doing."

Many times I would be fitting a backpack, at the checkout, fiddling with someone’s shoes, but I always popped my head up, smiled and spoke to my customers.

I get really peeved with most customer service people, particularly in Sydney. I often get ignored in a restaurant, the child care centre (when I drop off my son), corporate businesses, bars, retail outlets! Cafes are particularly irksome, you know, you don’t know whether to sit down or order at the counter??

Customer service starts with ‘How can I help you’ or ‘I won’t be a second’. We must acknowledge our customers, whether they have a problem, a question or not.

If I walk into a surf shop and am not acknowledged, my business will likely walk away with me, right out the door.  With the retail climate, poor as it is, there is no excuse for shitty service. And staff don’t need any training for this. They need to be told, talk to every customer you see or get another job.

It’s simple. It’s polite. And it’s so easy to do!

29-01-2009

Eye tracking Groups

LinkedIn
A lively group set up by Mihkel Jaatma in the UK with lots of new postings and discussions. A must see!

Facebook
I set it up months ago and there’s 250+ members with some input. We’d always love more!

Scribd
I am the only member at the writing on this post! Please, I am lonely.

Flickr
Set up by Sven Laqua for a Tobii user group meeting in Frankfurt. It now has lots of eye tracking photos!

20090129 nnbycef9g3utm7mxipihkq2tti New Eye Tracking Resources Online

Tobii Profiles

Scribd
All the new Tobii Case studies in one spot, plus some brochures and things. Great for presentations on eye tracking

Twitter
Follow Tobii, get updates and ask questions

Slideshare
All the eye tracking PPTs you can imagine!

Facebook Page
Just had to be there!

LinkedIn

Find out about all the Tobii Staff icon wink New Eye Tracking Resources Online

YouTube
Tobii eye tracker’s make videos, a collection here.

26-01-2009

 So, while I was Googling myself I found this!

20090126 83my6jmtedmt2sup717xuwp4h7 Breeze James   Marvel Comics

Breeze James, Marvel Comics, 1992

My Alterego is a female Marvel comic character from Knights of the Pendragon…

20090126 c8tfc18gu14pxigycid6ht9ubh Breeze James   Marvel Comics

 

Wonders will never cease!

 

26-01-2009

 I know you’ve all Googled yourselves before, right? I do apophys Online Reputation Management   Google yourself!

Today, when I was looking in the Google mirror, I realised that there were a whole lotta untidy places where my name is somehow listed.  Quite embarassing really!

So, I have just gone through the Google results for James Breeze and tidied them all up by:

  • Updating URLs to my business and blog
  • Including Twitter links, as I only set that up relatively recently.
  • Adding a pretty photo
  • Cutting and pasting my BIO here and there.  

It was interesting to find that some people had actually been trying to contact me through these channels and one really messy webplace, my blogger profile, had hundreds of recent views!

I also put all the links to my profile pages in a Firefox bookmark folder for future reference.

20090126 cpg5chnifm3xdpr2qb3auupwi4 Online Reputation Management   Google yourself!

Google lists these on the first couple of pages of results:

Friends stuff

My resume

I don’t really know what this one is for?

My presos, need to do soem new ones before they get to repetitive

Stuff I’m doing and stuff that matters, even some pics

They already know everything, now it is complete tuffgong1 Online Reputation Management   Google yourself!

Needs more videos!

My friends feeds!

Random documents

Some remote usability blog I helped with and never blog on

I signed up once and they have a really good way of importing all your contacts. So, I’m there too…

And, finally! Here’s a list of all the RSS feeds I like!

It might be a good idea for you to Google your business too!

 

24-01-2009
 
20090123 fgbjaqfdbq2uyth46djx13f834.preview Good morning!
Sunrise over Long Reef Beach

~ A fleeting Inspiration, captured forever ~

20-01-2009

In February we are fortunate to have Johanna Fyrbjork, market research guru, from Tobii in Sweden visitng Australia and New Zealand to help us educate agencies and market research companies on how eye tracking gives objective and valid data on what people think of marketing and branded material both online and offline.

20090120 t2rj4ujyafhbhq45gfhu56ps45 Eye Tracking for Market Research workshops

A half-day seminar on Eye Tracking in Market Research

Eye Tracking provides unique methods to evaluate how users and consumers perceive different media and messages.
Tobii Technology, the world leader in Eye Tracking hardware and software solutions, will be conducting three seminars in Australasia focusing on Eye Tracking for Market Research. On behalf of Tobii, we would like to invite Marketers and Market Research practitioners with an interest in Eye Tracking to participate in one of the following training seminars.

When and where
Melbourne - Tuesday 17th February 2009
1.30 – 5.00pm,
Bureaux, Lvl 1, 530 Lonsdale St VIC 3000

Sydney - Thursday 19th February 2009
1.30 – 5.00pm,
Bureaux, Lvl 3, 50 York St NSW 2000

Auckland - Monday 23rd February 2009
1.30 – 5.00pm,
TBA

Goal
The goal of the Tobii Seminars is to present and discuss the applications of Eye Tracking within the field of Market Research.

Focus
The following will be covered during the seminar;
• An introduction to Eye Tracking
• Latest developments in Eye Tracking within market research
• Eye tracking to enhance the impact of print advertising and TVC’s
• Eye Tracking to optimise shelf placement and packaging effectiveness
• Usability testing to enhance visual layouts
• International case studies

Keynote speaker
Johanna Fyrbjork is the Director for Market Research products at Tobii Technology in Sweden. She previously worked as a Research Director at TNS, as an expert in Access Panels and Interactive Solutions and as a Key Account Manager.

Who should attend
• Market Researchers
• Consumer Insight Directors / Managers
• Marketing Directors and Managers
• E-Commerce Marketing Directors and Managers
• Advertising Agency Planners, Creatives and Account Directors
• Packaging and web design consultants
• Those interested in market research, pack shelf testing, advertising visual layout optimization and website usability.

Registration
Please register by Friday 30th January if you would like to participate in an Eye Tracking for Market Research seminar.

We have kept participation costs as low as possible. To cover costs we ask a fee of just $99 per person, which includes afternoon tea and 5pm drinks.

To register or make an inquiry, please contact me in the comments here!