Tobii Technology has hit the jackpot! At the same time launching eye tracking firmly into the market research space! Check out the press release below!
Eye Tracking breaks into shopper research with major Tobii order
Stockholm, Sweden – October 13, 2008 – Tobii Technology, today announced it had signed a deal including fifty Eye Trackers. The customer this time is Red Dot Square Solutions – the market leader in visual intelligence utilized for retail research.
Eye Tracking is a technology that can tell exactly where a person is looking. It has proved to be a valuable instrument in shopping research, bringing new unique insights into consumer perception and behavior in evaluations of package design, placement and store planning.
“Eye tracking data is fundamental for our shopping research studies and a key deliverable of our real-time virtual reality software solution VISSRAE. We have been evaluating Tobii’s eye tracking products for a long time now, and they have proven to meet all our requirements on scalability, effectiveness, robustness and unobtrusiveness. Tobii has a strong market research product roadmap and we feel confident that we will be able to meet the future with them as a partner,” says Mark Edwards, CEO of Red Dot Square Solutions.”
Red Dot Square Solutions is a UK-based firm that has developed a virtual reality software solution that has become the defining standard in virtual market research and visual communication, using 3D simulations integrated with real-time eye tracking and analysis to help retailers and manufacturers collaborate together to test store layouts and design/merchandise layouts, promotions and effectiveness/product & pack designs on the road to creating world class shopper insights. Their ground breaking solutions and methodologies have made the front page of the Wall Street Journal, ABC evening news and other notable publications. Customers include world leading companies such as Wal-Mart, Target, Tesco, Kraft, General Mills, Unilever and Kimberly-Clark.
Tobii’s Eye Trackers will be installed and used at field locations across the US (a few of them also in UK ). In a Red Dot Square virtual reality store respondents can move around as if they were in a real store. A Tobii eye tracker is measuring the respondents’ visual attention, recording their gaze when they are looking at products, signs and store features in real-time.
“This order proves the huge interest we have been experiencing for our products in retail and shopping applications over the recent year. Our products meet up with the needs and technical requirements of the market research and consumer goods industries and we see a great potential in this segment the years to come,” says Henrik Eskilsson, CEO at Tobii Technology.