Slideshare have kindly featured my latest preso on their homepage!

I presented it yesterday at the AIMIA Market Research in The Digital Age forum.

Here it is!

Also, presenting were:

Jordan Louviere, Executive Director, Centre for Study of Choice, UTS
He’s the guy behind the Memetrics (who were aquired by Accenture) algorithm and an internationally recognised guru in choice modelling. 

He made the point to me that there’s too many people out there that claim to be choice modellers and in reality it takes 2 years colid study to know how to do it . In his estimate there’s only a handful that would cut the grade. 

If you’re keen to do some the price has come down dramatically from hundreds of thousands to tens. All because of the Internet. Not the mention the advances in theory and computation that he was instrumental in!

David Briggs, Principal, Galaxy Research
David has been involved in every poll you’ve ever done! His polling company can predict election outcomes better than anyone! Check it out

Of particular importance to getting such fantastic outcomes is how the questions are written. He reckons he couldn’t have got such accurate predictions if it wasn’t for the Internet and the way it standardises the polling process!

David Brudenell, Commercial Director, Pureprofile
David’s company offer access to 300,000 Aussies for online market research faster than anyone else in town! He managed to survey a couple of hundred people about World Youth Day during the forum! Here’s the results in the Daily Tele . All in a couple of days!