16-04-2008
Seth Godin has a new book out about Meatball Sundaes - those businesses who try to adopt New Marketing approached in Web 2+ land and fail because they don’t change their business processes.
You know, they don’t have enough people in their call centres to respond to comments on social networks they have spawned or staff to chat online with customers who need help.
Well, something else that his book has made be consider are those ‘People’ who are Meatball Sundae’s in themselves.
You know, they want to adopt the New Marketing but are still stuck in last year and just don’t get it, yet.