Man, this on has got me THINKING!
A group of academics has created an AI tool that simulates eye tracking heat maps on web pages. For Free…
It’s called Feng-GUI. All you need to do is type in your URL (5M limit) and your done! All the world can see it too BTW.
And here’s some details on how it works from a PhD.
It even has a firefox plugin, that doesn’t work on my Mac.
So here’s my site on Feng Gui:
The number of ‘how’s?’ here is absurd!
- How do they do it?
- How many people did they sample to get the data?
- How is it useful?
- How does it take into account context of use, demographics etc…?
- How do they ‘tune’ it?
Now for a test - here’s a site done by 53 people in face-to-face setting by realeyes.it in the UK.
And the Feng-GUI:
At this stage it looks pretty useless to me! Seems to focus only on images. Ah, people do read stuff! Not to mention the site doesn’t work on a Mac and when a page size is too large there is no error message on the page to tell you this.