Thanks to the Telstra Experience Centre Team for hosting World Usability Day yesterday! And to everyone that helped make the day a fantastic success, particularly Susan Wolfe (UPA-Sydney chair), the organising committee, exhibitors and volunteers!
We were fortunate to have demonstration in the new Telstra Usability labs sporting a new Tobii T60 eye tracker.
Here’s the combined heat map of all the dozen or so people who tested the BUPA health insurance site in the UK on the eyetracker. They were asked to find health cover that suited a 30 year old single person.
As you would expect, everyone started reading on the top left, where the big red hot spot is. Notice that no-one really focussed on the navigation on the top, I hope nothing important is there!
Joanna using the new T60